Question No: 1    ( Marks: 1 )    - Please choose one

Which of the following is the first step in writing a marketing plan?

► Situation analysis

► Opportunity and threat analysis

► Executive summary

► Market analysis

Question No: 2    ( Marks: 1 )    - Please choose one

A market leader firm can expand the total market through:

► Decreasing distribution of the product

► Introducing the new usage of the product

► Eliminating some features of product

► Increasing cost

Question No: 3    ( Marks: 1 )    - Please choose one

Process engineering skills are required for the successful implementation of which of the following strategy?

► Market segmentation strategy

► Market dominance strategy

► Differentiation strategy

► Cost leadership strategy

Question No: 4    ( Marks: 1 )    - Please choose one

Any tangible thing that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need is called:

► Service

► Product

► Demand

► Idea

Question No: 5    ( Marks: 1 )    - Please choose one

Luxury products, such as Rolex watches, are also known as:

► Shopping product

► Convenience product

► Emergency product

► Specialty product

Question No: 6    ( Marks: 1 )    - Please choose one

Aggressive pricing is associated with which of the following stage of product life cycle?

► Introduction

► Growth

► Maturity

► Decline

Question No: 7    ( Marks: 1 )    - Please choose one

All of the following are the sources of idea for new product development EXCEPT:

► Government agencies

► Competitors

► Suppliers

► Customers

Question No: 8    ( Marks: 1 )    - Please choose one

Which of the following is NOT a decision required in commercialization?

► Why to launch the product?

► How to launch the product?

► Where to launch the product?

► When to launch the product?