Question No: 1    ( Marks: 1 )    - Please choose one

Which of the following must be developed at each product level for achieving the goals?

► Corporate plan

► Selling plan

► Marketing plan

► Business plan

Question No: 2    ( Marks: 1 )    - Please choose one

Which of the following part of a marketing plan defines the plan’s financial and marketing goals in terms of sales volume, market share and profit?

► Marketing strategy

► Action programs

► Issue analysis

► Objectives

Question No: 3    ( Marks: 1 )    - Please choose one

Assumptions, pro-forma income statement, contribution margin analysis, breakeven analysis, ratios analysis must be very formally done in:

► Executive summary

► Financial summary

► Promotional plan

► Business plan

Question No: 4    ( Marks: 1 )    - Please choose one

Which of the following has the largest market share in the relevant product market?

► Market leader

► Market challenger

► Market nicher

► Market follower

Question No: 5    ( Marks: 1 )    - Please choose one

A market nicher can reduce their operating expense through less spending on:

► Market segment and advertising

► R & D and market segment

► Advertising and promotion

► R & D and advertising

Question No: 6    ( Marks: 1 )    - Please choose one

A market leader firm can expand the total market through:

► Decreasing distribution of the product

► Introducing the new usage of the product

► Eliminating some features of product

► Increasing cost

Question No: 7    ( Marks: 1 )    - Please choose one

A brand name is one of the elements of the:

► Discounted product

► Core benefit

► Augmented product

► Actual product

Question No: 8    ( Marks: 1 )    - Please choose one

Which of the following is TRUE about a product?

► Every tangible thing the customer receives in an exchange

► The idea that the customer receives in an exchange

► The service that is rendered to a customer

► The physical object the customer receives in an exchange

Question No: 9    ( Marks: 1 )    - Please choose one

Identify the stage of product life cycle in which sales are at peak.

► Introduction

► Growth

► Maturity

► Decline

Question No: 10    ( Marks: 1 )    - Please choose one

Which of the followings are considered defensive in nature?

► Maturity and growth stage

► Maturity and decline stage

► Introduction and maturity stage

► Introduction and growth stage