MGT 301

Question No: 1    ( Marks: 1 )    - Please choose one

If  XYZ Insurance Company observes a sudden increase in the number of farmers seeking flood insurance in Pakistan due to major floods in India, Which one of the following is representing flood situation for the company?

► Marketing opportunity

► Marketing strategy

► Marketing concept

► Marketing threat

Question No: 2    ( Marks: 1 )    - Please choose one

A marketing manager of a large consumer foods company is studying distribution, promotion, and price of the company's product. Marketing manager is studying which one of the following concepts?

► Marketing plan

► Marketing strategy

► Marketing mix

► Market offering

Question No: 3    ( Marks: 1 )    - Please choose one

Which one of the following concepts is a useful philosophy in a situation when the product’s cost is too high and marketers look for ways to bring it down?

► Selling concept

► Product concept

► Production concept

► Marketing concept

Question No: 4    ( Marks: 1 )    - Please choose one

The strategic marketing process is how an organization allocates its marketing mix resources to reach its:

► Stated business idea

► Target market

► Competition

► Area of expertise

Question No: 5    ( Marks: 1 )    - Please choose one

Which one of the following is NOT a content of marketing plan?

► Budget

► Production

► Objectives

► Control

Question No: 6    ( Marks: 1 )    - Please choose one

Beliefs and values that are passed on from parents to children and are reinforced by schools, churches, business and government refer to which of the following beliefs and values?

► Crucial

► Core

► Secondary

► Primary

Question No: 7    ( Marks: 1 )    - Please choose one

Which one of the following represents large growing kid and teen market?

► Baby boomers

► Generation-X

► Generation-Y

► Echo boomers

Question No: 8    ( Marks: 1 )    - Please choose one

Harvard University is using the systematic design, collection, analysis, and reporting of data relevant to marketing its programs to minority students. What do we call this?

► Promotion

► Self-study

► Marketing research

► Cost-benefit analysis

Question No: 9    ( Marks: 1 )    - Please choose one

Which method of research can be used to obtain information if people are unwilling or unable to provide?

► Observations

► Focus groups

► Personal interviews

► Questionnaires