MKT501 Mid Term Papers Spring 2011
Mkt 501 on 15 May 2011
Total 32 questions
List any five characteristics of brand name? 5 marks
Explain concept testing? 3 marks
Why do companies use discounts and allowances? 3 marks
A case was related to conjoint analysis which I forget? 5 marks
Question No: 18 ( Marks: 1 ) – Please choose one
Which of the following is also known as functional branding?
► Economy branding
► Family branding
► Individual branding
Question No: 25 ( Marks: 1 ) – Please choose one
A company wants prompt payment from the customers. What type of discount
will be suitable for the company?
► Seasonal discount
► Trade discount
► Quantity discount
► Cash discount
A seller wants payment from buyer within 10 days of sales (whereas customer
can made payment within 30 days) and offers 4% discount if payment is made
within 10 days. What type of cash discount will be suitable?
► 4/10 net 30
► 10/4 net 30
► 10/30 net 4
► 4/30 net 10
Question No: 27 ( Marks: 1 ) – Please choose one
Which of the following markets involve decisions such as: what country to enter
in, how to enter, how to adopt their product and services and how to price?
► Consumer markets
► Business markets
► Global markets
► Non profit markets
Question No: 37 ( Marks: 1 ) – Please choose one
A customer requirement about any product in which he/ she needs to avail core
features in that product, is called:
► Real need
► Stated need
► Unstated need
► Delighted need
Question No: 39 ( Marks: 1 ) – Please choose one
Which of the following is NOT a distribution decision?
► Inventory management
► Personal selling
► Distribution centers
Question No: 6 ( Marks: 1 ) – Please choose one
Which of the following is the leak-proof packaging that provides additional protection for
the primary container?
► Primary packaging
► Secondary packaging
► Transport packaging
► Decorative packaging
Ref: Secondary packaging: Leak-proof packaging that provides additional
protection for the primary receptacle(s); it may include absorbent material
Question No: 16 ( Marks: 1 ) – Please choose one
Which of the following is NOT a type of innovation strategy?
► Close followers
► Late followers
Question No: 20 ( Marks: 1 ) – Please choose one
According to the societal marketing concept, who is most involved in deciding what
needs and wants are good for consumers in the long run?
► The organization itself
► The individual consumers
► Competitive forces
► Marketing researchers
The “convenience goods” in the industrial market are:
► Operating supplies
► Components parts
► Industrial computers
► Accessory equipment
Question No: 7 (Marks: 1) – Please choose one
Identify the commercialization decision which includes decisions regarding
locality, region, nationally or even internationally launching the product.
► Why to launch the product?
► How to launch the product?
► Where to launch the product?
► When to launch the product?
A business wants to create the awareness about the features and befits of the
product in the market. Which of the following decisions are important to achieve
► Price decisions
► Place decisions
► Promotion decisions
► Product decisions
Question No: 2 ( Marks: 1 ) – Please choose one
The building, holding, and harvesting are the types of:
► Innovation strategy
► Aggressiveness strategy
► Diversification strategy
► Market dominance strategy
Presenting the product concept to appropriate target consumers and getting their
reactions, describes which of the following options?
► Concept development
► Concept testing
► Concept trial
Question No: 9 ( Marks: 1 ) – Please choose one
While considering the place for a product which of the following is important for
► Customer cost
► Customer solution
Which of the following best describes the definition of marketing mix?
► The way product is priced
► The way product are arranged in the stores
► The way business elements are combined to meet the needs of customers
► The way business distribute the products in the market
The firm objective in the introductory stage of the product life cycle is to:
► Extend the cycle as long as possible
► Improve warranty terms and service availability
► Emphasize market segmentation
► Stimulate demand for the product
Based on pricing objectives, a general guideline that is intended for use in specific
pricing decision is called:
► A product line
► A pricing policy
► A strategic pricing
► An objective pricing
Which of the following is NOT a part of a broad environment?
► Corporate culture
Identify the major components of the microenvironment.
► Company, suppliers, , customer markets, political forces, competitors and
► Company, suppliers, intermediaries,technological forces , competitors and
► Company, suppliers, intermediaries, customer markets, competitors, and social
► Company, suppliers, intermediaries, customer markets, competitors, and publics
Question No: 14 ( Marks: 1 ) – Please choose one
An advertising company’s ownership of radio, television and newspapers is an example
► Backward vertical integration
► Forward vertical integration
► Horizontal integration
► Vertical integration
Question No: 16 ( Marks: 1 ) – Please choose one
Marketing management is a broader term and it covers which of the following?
► Marketing mix management
► Demand management
► Marketing process management
► All of the given options